James HarperMar 9, 20223 minTop 3 reasons Marketers aren’t maximising their use of dataMarketers are talented people, they understand the value of data and the ability for data to identify high quality prospects and to...
James HarperSep 26, 20213 minSimplifying data across martech toolsMarketers are being pushed to deliver more campaigns, more leads, and more conversions in an attempt to maintain revenues in difficult...
James HarperMay 27, 20204 minCASE STUDY: ActivateUTS - O’Day 2020Outcomes 240% increase in membership sign-ups compared to O’Day 2019 6,242 Membership transactions on O’Day 2020 - achieving 156% of the...
James HarperApr 1, 20203 minCASE STUDY: NSW Crown Lands www.reservemanager.crownland.nsw.gov.au Outcomes 38% increase in page views on the site 36% of website traffic from organic search Harper...