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Top 3 reasons Marketers aren’t maximising their use of data
Marketers are talented people, they understand the value of data and the ability for data to identify high quality prospects and to...
James Harper
Mar 9, 20223 min read
34 views


Simplifying data across martech tools
Marketers are being pushed to deliver more campaigns, more leads, and more conversions in an attempt to maintain revenues in difficult...
James Harper
Sep 26, 20213 min read
68 views


CASE STUDY: ActivateUTS - O’Day 2020
Outcomes 240% increase in membership sign-ups compared to O’Day 2019 6,242 Membership transactions on O’Day 2020 - achieving 156% of the...
James Harper
May 27, 20204 min read
177 views


CASE STUDY: NSW Crown Lands
www.reservemanager.crownland.nsw.gov.au Outcomes 38% increase in page views on the site 36% of website traffic from organic search Harper...
James Harper
Apr 1, 20203 min read
170 views


Benefits of being small
In consultancy circles there are the big boys - think the top tier Deloitte, KPMG, PwC and EY as well as the mid tier, and then quite a...
James Harper
Feb 1, 20203 min read
97 views


CASE STUDY - S4B
S4B are an established Engineering Services Consultancy, with offices in Sydney and Canberra. They have delivered some of Australia’s...
James Harper
Oct 2, 20193 min read
38 views


What do onsite search and wine have in common?
We interact with search every day when we Google something. Google really was a transformational technology for the internet and has set...
James Harper
Aug 28, 20196 min read
58 views


CASE STUDY: Tocal College
www.tocal.nsw.edu.au Outcomes 13% increase in user visits to the site 25% increase in the time spent on the site by visitors Harper Stone...
James Harper
Aug 22, 20193 min read
96 views


Outcomes not hours
I worked on a project a number of years back, that was huge, worth millions of dollars, spanned a number of years and was supposed to...
James Harper
Sep 17, 20184 min read
57 views


Insights - the answer to the question you haven't asked yet.
We are consumers of content, searching for information with an unrelenting appetite for instant satisfaction. Organisations have evolved...
James Harper
Aug 8, 20182 min read
46 views


It ain’t knowledge, if it ain’t relevant
I have an 11 year old son, he is a bright little person. He reads a lot and he reads a real variety of things about science, history, and...
James Harper
Jun 17, 20183 min read
53 views


Your website - It’s not about the technology or the designer's ego.
If you have clients, then I’d argue that you need a website. For lots of businesses, their website is a direct sales channel and the need...
James Harper
May 16, 20183 min read
53 views
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