Top 3 reasons Marketers aren’t maximising their use of data
Marketers are talented people, they understand the value of data and the ability for data to identify high quality prospects and to...
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James Harper
- Sep 26, 2021
- 3 min
Simplifying data across martech tools
Marketers are being pushed to deliver more campaigns, more leads, and more conversions in an attempt to maintain revenues in difficult...
63 views
James Harper
- May 27, 2020
- 4 min
CASE STUDY: ActivateUTS - O’Day 2020
Outcomes 240% increase in membership sign-ups compared to O’Day 2019 6,242 Membership transactions on O’Day 2020 - achieving 156% of the...
175 views
James Harper
- Apr 1, 2020
- 3 min
CASE STUDY: NSW Crown Lands
www.reservemanager.crownland.nsw.gov.au Outcomes 38% increase in page views on the site 36% of website traffic from organic search Harper...
167 views
James Harper
- Feb 1, 2020
- 3 min
Benefits of being small
In consultancy circles there are the big boys - think the top tier Deloitte, KPMG, PwC and EY as well as the mid tier, and then quite a...
97 views
James Harper
- Oct 2, 2019
- 3 min
CASE STUDY - S4B
S4B are an established Engineering Services Consultancy, with offices in Sydney and Canberra. They have delivered some of Australia’s...
34 views
James Harper
- Aug 28, 2019
- 6 min
What do onsite search and wine have in common?
We interact with search every day when we Google something. Google really was a transformational technology for the internet and has set...
57 views
James Harper
- Aug 22, 2019
- 3 min
CASE STUDY: Tocal College
www.tocal.nsw.edu.au Outcomes 13% increase in user visits to the site 25% increase in the time spent on the site by visitors Harper Stone...
96 views
James Harper
- Sep 17, 2018
- 4 min
Outcomes not hours
I worked on a project a number of years back, that was huge, worth millions of dollars, spanned a number of years and was supposed to...
57 views
James Harper
- Aug 8, 2018
- 2 min
Insights - the answer to the question you haven't asked yet.
We are consumers of content, searching for information with an unrelenting appetite for instant satisfaction. Organisations have evolved...
45 views
James Harper
- Jun 17, 2018
- 3 min
It ain’t knowledge, if it ain’t relevant
I have an 11 year old son, he is a bright little person. He reads a lot and he reads a real variety of things about science, history, and...
53 views
James Harper
- May 16, 2018
- 3 min
Your website - It’s not about the technology or the designer's ego.
If you have clients, then I’d argue that you need a website. For lots of businesses, their website is a direct sales channel and the need...
53 views
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