James HarperMar 9, 20223 minTop 3 reasons Marketers aren’t maximising their use of dataMarketers are talented people, they understand the value of data and the ability for data to identify high quality prospects and to...
James HarperAug 24, 20214 minThe who, what and why of BIEveryone wants to be data driven, and lots of businesses think that they are data driven, but are we really data driven? How do you know...
James HarperAug 9, 20212 minHow to build a lean mean selling machineEvery Sales Manager wants to build a sales system that delivers a high conversion rate which enables them to grow a high performing sales...
James HarperMay 4, 20213 minWhen is it OK to ignore data quality and governance?I’m not a philosopher, but when three of humanity's greatest thinkers all say the same thing, it’s probably important. “The best is the...