Top 3 reasons Marketers aren’t maximising their use of data
Marketers are talented people, they understand the value of data and the ability for data to identify high quality prospects and to...
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James Harper
- Sep 26, 2021
- 3 min
Simplifying data across martech tools
Marketers are being pushed to deliver more campaigns, more leads, and more conversions in an attempt to maintain revenues in difficult...
39 views
James Harper
- Aug 24, 2021
- 4 min
The who, what and why of BI
Everyone wants to be data driven, and lots of businesses think that they are data driven, but are we really data driven? How do you know...
90 views
James Harper
- Aug 9, 2021
- 2 min
How to build a lean mean selling machine
Every Sales Manager wants to build a sales system that delivers a high conversion rate which enables them to grow a high performing sales...
54 views
James Harper
- Aug 3, 2021
- 3 min
Roadblocks to data literacy
Data adoption and data literacy are two intrinsically linked concepts. From my discussions with clients, when we talk about data literacy...
123 views
James Harper
- May 4, 2021
- 3 min
When is it OK to ignore data quality and governance?
I’m not a philosopher, but when three of humanity's greatest thinkers all say the same thing, it’s probably important. “The best is the...
87 views
James Harper
- Apr 21, 2021
- 1 min
InnovateNSW - Measuring outcomes to drive customer experiences
Measuring the impact of your work on customer experience typically involves gathering metrics from a range of different systems from your...
113 views
James Harper
- Nov 30, 2020
- 1 min
VIDEO: Driving returns from your Cloud Data Warehouse investment
During the session, we will discuss how leading companies are leveraging their recent investments in Cloud Data Warehouses such as...
19 views
James Harper
- Oct 29, 2020
- 3 min
Are your dashboard loading speeds driving you crazy?
One of the most common issues with Tableau and Power BI deployments are performance issues with their dashboards and reports. It is not...
61 views
James Harper
- Oct 11, 2020
- 1 min
Become the Analyst of the Future
“With ThoughtSpot, people can ask questions in real time to get the answers they want, evolve their ideas, and speed the whole decision...
27 views
James Harper
- Sep 15, 2020
- 4 min
How is ThoughtSpot any different to the other BI Tools?
I talk to a lot of people about analytics and insights, and most people I speak to already have a BI tool that they use, typically Power...
2,137 views
James Harper
- Aug 5, 2020
- 3 min
Right Tool For The Job
The Business Intelligence (BI) market has a long history, dating back to the mainframe days, where business users received their static...
40 views
James Harper
- Jul 12, 2020
- 2 min
I feel the need, the need for speed
Much has been said about the “new normal” as we adapt our organisations to Post-COVID environment, and what the enduring future will...
144 views
James Harper
- Jun 25, 2020
- 1 min
Empowering your frontline
25 June 2020 In the recording, I talk through a number of client stories, where providing frontline workers with data and insights in a...
19 views
James Harper
- Jun 25, 2020
- 2 min
Data is the special sauce during crisis management
So 2020 has been a bit a tackle that came out of nowhere and bowled you over. The impact on business has been huge (I really didn’t want...
39 views
James Harper
- May 27, 2020
- 4 min
CASE STUDY: ActivateUTS - O’Day 2020
Outcomes 240% increase in membership sign-ups compared to O’Day 2019 6,242 Membership transactions on O’Day 2020 - achieving 156% of the...
147 views
James Harper
- May 22, 2020
- 3 min
How does the offer of a free burger change the cost-cutting approach of a CFO?
Knowing exactly where we are along the COVID-19 journey is hard to nail down, but the fourth multi-territory PwC COVID Pulse survey has...
31 views
James Harper
- May 13, 2020
- 2 min
How COVID has made us all data experts
The COVID pandemic has changed our world in ways that most of us would never have believed was possible. Something that has surprised me,...
23 views
James Harper
- May 7, 2020
- 2 min
Are CFO's as cool as Tom Cruise?
The PWC Pulse Survey is quickly becoming one of my favourite reads at the moment. At the end of last week the latest survey results were...
31 views
